What line supply means for a small supermarket in the UAE
Walk into most groceries in Mussaffah, Shabia or Al Nahda and ask the owner how they restock. Many will tell you the same story: a pickup, a run to the cash-and-carry two or three times a week, and a lot of guesswork about what is actually running low.
Line supply is the other way of doing it. A supplier visits your shop on a fixed day, checks the shelves with you, takes the order and delivers from the warehouse. You stop driving around for stock and start spending that time in the shop.
How it works with us
When you open an account with Makhmari Fresh, we put your shop on one of our delivery routes. Our salesman visits on the same day each week (or twice a week for busy stores), goes through the fast-moving lines with you, and places the order. The van comes from our Mussaffah M14 warehouse, usually the next working day.
For shops that already know what they need, a WhatsApp message to +971 50 661 9205 is enough. Send the list, we confirm prices and stock, and it goes on the next van.
Why shop owners switch
- Fewer empty shelves. A regular visit catches low stock before the customer does.
- One invoice for many brands. Rice, oil, drinks, detergents and frozen chicken on the same delivery.
- Time back. No more closing the shop for an hour to buy stock.
- Credit terms for regular accounts, once we have worked together for a while.
A good rule: if you are buying the same 30 items every week, you should not be collecting them yourself.
Questions to ask any supplier
Before you sign up with anyone, us included, ask these:
- Which day will you visit, and who will come?
- What is the minimum order for delivery to my area?
- Can you deliver frozen and dry goods together, and how is the frozen stock kept cold?
- How do you handle damaged or short-dated items?
- Is VAT shown clearly on the invoice?
If the answers are vague, keep looking.
Getting started
We need a copy of your trade licence and TRN (if registered for VAT), the shop location and a contact number. Call +971 2 554 7900 or drop in at the warehouse and we will set up the account the same week.
